Biocosmeceutics, every day


ISHI DAILYTHERAPY is a partner for everyday life, for the whole family, because a simple hygienic habit can be an opportunity for skin care, prevention of diseases and alterations.

The Dailytherapy line is focused on cleansing with maximum respect for the skin’s physiology. It is a line of compact products for hair and body care, enriched with the exclusive ISHI Bio Buffer System patent.

A non-aggressive cleansing, respectful of tissue biochemistry, is essential to maintain hydration and good skin condition.


The Solution

The aim is to take advantage of an everyday, common operation to treat weaknesses and prevent changes in skin and hair, replacing typically inadequate products that often cause many skin problems.

In particular ISHI DAILYTHERAPY focuses on:

  1. Normalising action and restoration of the isoepidermal pH thanks to the exclusive ISHI Bio Buffer System, based on organic ingredients such as PCA and mandelic acid.
  2. Low irritant surfactants: gentle cleansing action.
  3. Use of raw materials from renewable sources.
  4. Restoration and preservation of homeostasis through epicutaneous barrier reconstruction activity.

ISHI Bio Buffer System

The ISHI Bio Buffer System is an original biological buffer system, patented by ISHI, which acts simultaneously on both the restoration of the correct balance between acids and bases, normalising the skin’s pH, and on hydration, supplying precious biological ingredients constituting the Natural Moisture Factor (NMF).


  • Normalisation of skin pH
  • Contribution of natural organic ingredients
  • Tissue hydration (increased effectiveness of treatments)
  • Protection for the skin

Line products

The product is the message.

A new vision of high cosmetics. More natural. Simpler. More real.

Beauty means respect.

Collaborate with Nature, not exploit it. The beauty of the future lies in, first and foremost, respect.

Quality is the result of research.

APG Group's research and know-how, knowledge and years of experience in green chemistry.

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