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BE HYDRA is ISHI’s innovative line built around a modern concept of beauty: focused on hydration and well-ageing. While aging cannot be stopped, we can choose how to age by adopting strategies that let us fully enjoy this phase of life, embracing it gracefully and maintaining healthy, radiant skin.
Hydration is the key step for skin wellbeing at any age and the essential foundation for all skincare treatments. Scientific studies show that properly hydrated skin is more receptive to treatments, allowing it to fully benefit from them.
Regardless of age, maintaining healthy skin is essential to preserve all its vital functions. Prevention is better than cure, which is why every care and action that supports Skin Longevity is encouraged.
BE HYDRA focuses on overall skin wellbeing. Its carefully selected ingredients—including antioxidants, vitamins, hydrating, and soothing agents—help reinforce the skin barrier and restore vitality.
BE HYDRA is a hydrating, nourishing, plumping, and protective line, ideal for skin exposed to environmental stress. Suitable for all skin types in need of hydration, especially dry or dehydrated skin.
Key benefits:
Dermatologically tested for sensitive skin, BE HYDRA embraces an inclusive concept of beauty that goes beyond traditional “young” or “mature” categories, focusing instead on well-ageing and overall skin balance. Hydration is at the heart of this philosophy, essential for maintaining healthy skin at any age.
A new vision of high cosmetics. More natural. Simpler. More real.
Collaborate with Nature, not exploit it. The beauty of the future lies in, first and foremost, respect.
APG Group's research and know-how, knowledge and years of experience in green chemistry.
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LUXIS Group S.r.l.
Registered Office: Via Paolo Anfossi, 52/4, 16164 Genova
Operating Office: Via Bartolomeo Parodi 259A, 16014 Ceranesi (Ge)
VAT: IT02011360993
Tel: +39 010 7721591 – Fax: +39 010 7721341
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