ISHI has chosen to highlight and showcase the distinctive characteristic of all vitamins, which are essential elements for a healthy and radiant skin, an aspect that has been confirmed following a correct intake of nutrients, which can be achieved through the delivery of pure vitamins or provitamins, more bioavailable for absorption by the skin.
Ageing is a natural physiological process to which we are all subject, and the face, particularly exposed to atmospheric agents or other exogenous factors, as well as being characterised by very active musculature in its expressiveness, is one of the parts of our body that first shows signs of ageing. 

We also know that the skin, as an organ, has a need for vitamins that must be satisfied in order to maintain the correct balance, and this is precisely why ISHI’s formulation expertise has resulted in a range of specific, dermatologically tested serums dedicated to all skin types and all their needs.

EXOGEN-V is the result of combining a high concentration of active ingredients that perform a specific activity with the choice of a limited number of ingredients selected for their effectiveness and naturalness, in full compliance with the Clean Beauty concept. 

The formulation and application of the products is assisted by a special cabin massage, based on an ancient oriental technique that allows the combination of various actions aimed at the wellbeing of the face, minimising muscle tension, one of the main causes of the formation of wrinkles, and thus favouring blood and lymph circulation; all enhanced by the method and by application of the specific products formulated to obtain the result of a more youthful, relaxed and radiant face.