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Lack of hydration in the skin can manifest itself in different forms, ranging from typical skin dryness to desquamation and from small cuts to redness, inflammation, constant tension and itching. Hydration is the result of all the processes involved in what is known as water balance, i.e. the correct balance between fluids in and out.
Hydration is the basic requirement of any skin type and a comprehensive and rational approach is needed.
ISHI Hydratherapy is a complete line specific for the treatment of superficial dehydration and deep dehydration, alipia and thin skin, skin thickening. It is the only 3-dimensional moisturising treatment that not only treats direct, superficial and deep hydration, but also indirect, long-lasting hydration due to barrier restoration and pH rebalancing.
BE HYDRA is ISHI’s line dedicated to a new concept of beauty that goes beyond traditional categories of youthful or mature skin. It is based on hydration and well-ageing, because while we cannot stop aging, we can largely choose how we age — adopting strategies that allow us to fully enjoy this phase of life, embracing it gracefully and aging in the right way.
Hydration remains the key step for the wellbeing of every skin type at every stage of life, considered the essential starting point for all skincare treatments. Numerous scientific studies show that proper skin homeostasis — impossible without adequate hydration — makes the skin more receptive to treatments, allowing it to fully benefit from them.
Since 1980, ISHI has been a benchmark in professional aesthetics and wellness.
It was the first company in the world to create biocosmeceuticals: incredibly natural formulations with effectiveness and results that are decidedly superior to traditional products.
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LUXIS Group S.r.l.
Registered Office: Via Paolo Anfossi, 52/4, 16164 Genova
Operating Office: Via Bartolomeo Parodi 259A, 16014 Ceranesi (Ge)
VAT: IT02011360993
Tel: +39 010 7721591 – Fax: +39 010 7721341
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